Tractor Supply Company: Building Strong Customer Loyalty with a Devoted Rural Demographic

Send us Fan MailFounded first as a mail-order tractor parts business in 1938 by Charles E. Schmidt, Sr., Tractor Supply Company opened its first retail store in Minot, ND in the following year. Ever since, Tractor Supply has been passionate about making sure it serves the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts, and everyone who enjoys a lifestyle the company calls “Life Out Here.” Over 52,000 Team Members deliver ‘legendary customer service’ when assisting customers as they shop for everything they need for “Life Out Here,” in categories including pet food and supplies, livestock and equine, hardware and power tools, clothing, and lawn and garden. A Fortune 500 company, Tractor Supply is the largest rural lifestyle retailer in the U.S., with over 2100 stores across 49 states. In 2002, the company’s annual sales hit $1 billion, followed by another milestone, $5 billion, in 2013. Most recently, in 2022, Tractor Supply’s annual sales reached a whopping $14 billion. The brand is clearly doing something right. Mark Johnson, CEO of Loyalty360, spoke with Kimberley Gardiner, Chief Marketing Officer at Tractor Supply, about what it means to be a “Neighbor,” the essentiality of building customer loyalty, and how culture and real corporate social responsibility go hand in hand.   Read the full interview on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/tractor-supply-company-building-strong-customer-loyalty-with-a-devoted-rural-demographic/