Tracy Belcher ~ Classical Pilates has a PR problem!
from All Things Pilates with Darien Gold Hosted by Tracy Belcher
Send us Fan Mail My guest today is Tracy Belcher, the founder and managing editor of the popular Pilates blog and brand, Pilatay. Tracy is a classical Pilates instructor, Franklin Method teacher and former marketing and communications professional. And though Tracy is completely obsessed with classical Pilates, she says it has a public relations problem - actually two. Problem #1 - An awareness issue: People do not understand what classical Pilates is and what makes it different from its contemporary sister. Problem #2 - An image issue: There is a perception of elitism and exclusivity. As Tracy explains, “This generation of Pilates teachers and students don’t care about past drama, it’s a turn off. We just want to learn the work.” Support the show
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Send us Fan Mail My guest today is Tracy Belcher, the founder and managing editor of the popular Pilates blog and brand, Pilatay. Tracy is a classical Pilates instructor, Franklin Method teacher and former marketing and communications professional. And though Tracy is completely obsessed with classical Pilates, she says it has a public relations problem - actually two. Problem #1 - An awareness issue: People do not understand what classical Pilates is and what makes it different from its cont...
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