Tracy Hazzard

Based in Orange County, California, husband and wife product designers and design experts Tom and Tracy Hazzard have spent more than 20 years living and designing together. For clients they solve the problem of what to make, how to make it stand out with women and men, and most importantly, what it takes to make it competition-proof. Collectively they have designed and developed over 250+ retail products that generate more than $750 million dollars in revenue. They hold over 35 utility and design patents with an 86% commercialization rate – double the USPTO-reported national average. They know what it takes to fight Goliath for patent infringement and win and why it’s not worth it (their experiences are even featured in an entrepreneurship course at Northwestern University’s Kellogg School of Management). In the last year, Tom & Tracy have added 3D Print product designers, podcast hosts and authors of IP Battle Scars, Lessons and Evasive Tactics to their list of joint credits. Tracy recently launched her new columnBy Design for Inc. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.