Trade & Tariffs: Is this Animal Health’s New Frontline? -Laurie Hueneke Martens, Merck Animal Health

00:00 Why Trade & Policy Matter More Than Ever 03:45 Tariffs, Sustainability & Market Impact 04:24 The Expanding Stakeholder Landscape 05:46 Why Policy Is Now a C-Suite Issue 06:46 Why Policy Isn’t “Sexy” - But Critical 09:05 Meet Laurie Hueneke Martens 10:14 What Does a Public Policy Leader Actually Do? 10:47 “If You’re Not at the Table, You’re on the Menu” 11:43 From Farm to Policy: The “Suits to Boots” Advantage 13:07 Finding Her Path in Government Affairs 14:10 Why Trade Policy Matters for Animal Health 15:04 What Happens When Policy Isn’t Science-Based 15:54 The One Trade Barrier She’d Remove 16:29 Are Geopolitics Changing the Game? 17:41 Personal Insight: Beyond the Resume 18:20 Anti-Vax Sentiment Crosses over into Animals 19:54 Policy Momentum at the State & Global Level 20:30 Why Industry Collaboration Matters More Than Ever 21:04 Closing Thoughts Laurie Hueneke Martens, Associate VP of Public Policy & Government Relations at Merck Animal Health, joins the podcast to discuss how trade, tariffs and science-based policy are shaping the future of animal health. Laurie shares why government relations matters more than ever, how global policy decisions affect producers and veterinarians, and why vaccine hesitancy is becoming an emerging issue in both livestock and companion animal health. #AnimalHealth #Veterinary #PublicPolicy About Animal Health Insider Hosted by Julie Lawless of Lawless Communications, Animal Health Insider takes you behind the scenes of the Animal Health industry. Each episode starts with a conversation with industry insiders Dr. Beatrice Vos of Stonehaven Transactions and Joseph Harvey of S&P Global Animal Health followed by in-depth interviews with the leaders and disruptors shaping what’s next. ▶️ Watch or 🎧 listen: LawlessComms: https://www.lawlesscomms.com/podcast/ About LawlessComms Ready to build industry influence and engage employees through strategic communications made for Animal Health? We’re here to help. 🌐 https://www.lawlesscomms.com/ LinkedIn: https://www.linkedin.com/in/julielawless About Stonehaven Transactions With decades of commercial and legal experience in M&A and other transactions in the animal health sector, Stonehaven Transactions guides small and large life science companies and investors through buy-side or sell-side transactions, license deals and commercial collaborations, ensuring value maximization, a seamless process, optimized synergies, and long-term growth. 🌐 https://sc.group/transactions/ LinkedIn: https://www.linkedin.com/in/dr-beatrice-vos-4184201 About S&P Global Animal Health Beyond the headlines, S&P Global Animal Health provides expert insights for your animal health business. 🌐 https://www.spglobal.com/commodity-insights/en/industries/agriculture/animal-health LinkedIn: https://www.linkedin.com/in/joseph-harvey-08109916