Trade and Tension: The Unknown Power of Japanese Beauty

In recent years, the global embrace of Japanese culture has been undeniable. From streetwear and homewares to anime and video games, Japan's influence is everywhere. So why is Japanese beauty (J-beauty) still flying under the radar while Korean beauty (K-beauty) has taken the industry by storm?This episode is a deep dive into the Japanese beauty market. We start by unpacking the geopolitical and economic factors that have shaped the globalisation of K-beauty versus J-beauty, then break down their distinct differences. With this foundation, we analyse three key areas: consumer trends and behaviours, product, and retail.A series of graphs, visual aids, and references have been created to help narrate this story. You can access them at barefaced.substack.com/You can find Barefaced everywhere else here–https://beacons.ai/barefaced This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit barefaced.substack.com