Trade Secret or Patent? A Very Quick Guide episode artwork

EPISODE · Jul 15, 2026 · 1 MIN

Trade Secret or Patent? A Very Quick Guide

from Avoid the Legal Horrors with Julie King: Patent, Trademark, and Business Strategy · host Julie King

Patents expire in 20 years. Trade secrets can last forever, as long as you keep them secret. Coca-Cola, KFC, and WD-40 all bet on secrecy over patents. Here's why.Avoid the legal horrors and keep rocking your IP. 💀🎸📰 Sign up for the Avoid the Legal Horrors newsletter: https://kingpatentlaw.com/newsletter/📅 Ready to protect your brand and business? Book a consultation: https://kingpatentlaw.com/appointments/consultation/I help creators and small business owners with IP matters nationwide and with contracts in Illinois and Georgia.@kingpatentlaw on social media (NOT X)DISCLAIMER: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney. This content contains attorney advertising material. Julie King | King Patent Law, PLLC | 301 N Neil St Ste 400, Champaign IL 61820. Phone number and email address available at kingpatentlaw.com.

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This episode was published on July 15, 2026.

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