Trade Show Best Practices - Episode 74

If you're thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience's recent visit to the International Contemporary Furniture Fair, we build on what we've experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful connections. Highlights: Thinking about trade shows as three distinct parts: before, during, and after The importance of every piece of information provided to the show organizers How to promote your attendance before the show Do's and don't's of booth design and swag How to not inadvertently repel prospects Making the most of post-show follow-ups   Episode Resources: Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/