Trade Show Blind Spots: What Are You Overlooking? - TSI19.2

Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords. So for this episode of Trade Show Insights, I invited one of my trade show BFFs to join me for a conversation that goes beyond the surface of these topics to what should be on everyone’s radar. You see for several years, Rich Vallaster and I have scheduled frequent touch-base calls to analyze what’s happening in the trade show industry, what’s working, and what needs to change. Now you have the opportunity to listen in as we discuss: How staffing shortages at all levels can affect exhibitorsWhat show managers can do to make things easier for new exhibitorsWhy shows need to reward loyalty for both exhibitors and attendeesHow there’s a big disconnect around the topic of sustainabilityWhen and how to put AI tools to use