Trade Show Trailblazer Dan Cole on International CES - TSI10.3

To kick off the new Trailblazer series, we’re honored to feature someone with a perspective from a show you’re quite likely familiar with — International CES, also known as the Consumer Electronics Show. In this interview, Dan Cole shares some keys to the mega-show’s success, including: How one-on-one conversations with exhibitors can pay off in incredible ways Why it’s important to pay attention to all the various sectors of your audience Why show audits make a difference in the credibility of a show What trade shows can learn from events like presidential inaugurations or major sporting events Click the play button below to listen!