Trade Shows Are Not Dead!

from Trade Show Insights · host Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author

The trade show world has been buzzing for weeks about the future of Macworld Expo, now that Apple won’t be exhibiting. So what does that mean for MWE, and what are the lessons for other shows? In this episode, we break it down and predict future moves for MWE. One thing they’ve done already is offer free registration to the 2010 expo (as of this writing). This episode of Trade Show Insights is protected by copyright. You may share this recording with colleagues, as long as it is copied in its entirety

Episode metadata supplied by the publisher feed · Published Feb 6, 2009

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Trade Shows Are Not Dead!

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