Trade Shows Don't Work? You're Doing It Wrong | Max Frambach

GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A fresh model for trade show ROI, a clear way to measure podcast performance inside a sales funnel, and a working understanding of why most digital marketing fails, and how to fix it.   Most businesses leave trade shows with a stack of business cards and nothing to show for it. Max Frambach is changing that. Max is the founder of Blurrberry Media Agency in the Netherlands. He builds clear marketing plans, sharp brand messaging, and data-driven campaigns that help businesses grow without wasting time or budget. In this episode, Max walks us through his hybrid podcast studio concept, a glass studio dropped right into the middle of a trade show floor. Silent disco headphones let attendees listen live. The content keeps working long after the show ends. Key topics covered: Why most companies fail at trade show follow-up The real problem with knowing your audience Podcasts as middle-funnel content, not closers Metrics that actually matter (and the ones that don't) Live vs hybrid podcasting — what works and why How to listen to a customer before selling them anything Building sponsorship that fits the audience Connect with Max: Max Frambach on LinkedIn | Blurrberry Media Agency Special thanks to Carl Richards of Podcast Solutions Made Simple for the referral. Tools and partners mentioned in this episode: WebIndexer — the 24/7 chatbot that turns your website into a working assistant Canada Growth Network — connections + GoHighLevel CRM for $1 CAD the first month, then $47/month VidIQ — the YouTube research tool used on every K4B episode Next steps: Got questions? Email [email protected] Join Canada Growth Network — $1 CAD first month, $47/month after Subscribe to the K4B blog Search past K4B episodes at knack4business.com Want to be on the show? Register here Visit Knack 4 Business Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.We share perspectives. You make the decisions.Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.