Trade Unpacked episode 9 | Rules of Origin: From Compliance to Strategic Advantage

Do you know where your products really come from? And more importantly, does it cost you money if you don't? In this episode of Trade Unpacked, Katrien Nuyts from Deloitte sits down with Mayra Souza from International Flavors & Fragrances (IFF), a global trade leader with extensive experience in preferential origin policy, and Jens De Prins from Deloitte, who brings a unique perspective having spent years on the regulatory side before moving into the private sector. Together they unpack one of the most complex – and most underestimated – topics in international trade: rules of origin. From the difference between preferential and non-preferential origin, to supplier declarations, trade agreement negotiations and the ongoing EU review of origin rules – this episode covers it all. Because origin is not just a compliance exercise. Used well, it is a genuine strategic lever. 🎧 Listen now!