Trade War Pushes Northwest Cherry Growers to Switch from China to India: Keith Hu

Northwest cherry growers are shifting strategy as tariffs have pushed exports to China down by more than a third. With costs too high for Chinese consumers, producers are pivoting toward new markets like Vietnam, Thailand, and India. Southeast Asia has shown strong demand, while India—with its growing middle class—could become a major export destination despite logistical hurdles. Industry leaders say diversification isn’t just a strategy anymore—it’s survival.