TRADEMARK ESSENTIALS: Building Your Intellectual Property Assets

You’ve got a brilliant invention, innovative service, or startup idea—but have you thought about protecting your brand name, logo, product design, or slogan? That’s where trademarks come in—and most people don’t realize how powerful they are until it’s too late. In this episode, host Brian Fried sits down with Jason Lott, Managing Attorney for Trademarks at the United States Patent and Trademark Office (USPTO), to break down everything you need to know about trademarks—no legal jargon, just clear, actionable guidance. Topics covered include:✅ What trademarks actually protect—names, logos, slogans, colors, sounds, product shapes, and more✅ The best timing to file for trademark protection✅ A simplified, step-by-step registration process from someone who’s reviewed thousands of applications✅ How trademarks build real business value and create assets you can leverage✅ Trademarks vs. Copyrights vs. Patents—clearing up the confusion once and for allWith over 24 years of experience at the USPTO, Jason helps inventors, entrepreneurs, and startups understand how to protect what they’re building, turning complex legal topics into strategies you can actually use. This episode is perfect if you:Are naming a business, product, or service and want to do it rightAre building something unique that needs protectionHave launched but haven’t secured your trademark yetWant clarity on what trademarks cover and how they workWant to build valuable intellectual property assets that increase your company’s worthYour intellectual property is an asset. Learn how to protect it and make it work for you.Watch the episode here: https://youtube.com/live/oxqLw65ugT8-----------------------Become a member today @ https://nationalinventorclub.com.Unlock Your Invention's Potential with Inventor Smart! Inventor Smart Community - The Ultimate APP for Inventors to connect, collaborate, network, and drive invention ideas forward! Join social networking, participate in group chats, events, visit the library, and find the support you need! Download the Inventor Smart Community app on Google Play or Apple App Store or here http://inventorsmart.app Join us today!Have a great invention idea?Do you want to know if your idea will make you money?If you're just getting started, need help with product development, engineering, prototyping, finding a product licensing agent, or with bringing your invention idea to reality manufacturing, schedule a call with Brian Fried, The Inventor Coach @ https://brianfried.com