Trademark Law Episode 2: The Evolution of International Trademark Law

This episode explores the historical progression and evolution of international trademark law, tracing its origins from early branding practices to modern global frameworks. Based on The Cambridge Handbook of International and Comparative Trademark Law, we examine the pivotal treaties and conventions, such as the Paris Convention, TRIPS Agreement, and Madrid System, that have shaped the landscape of trademark protection worldwide. The episode delves into how these agreements established consistent standards, addressed cross-border enforcement challenges, and adapted to global trade expansion, providing insights into the current international trademark regime.