Trademarks in the Middle Market: Uncovering Hidden Value and Assets

In part 2 of our insightful discussion, we continue our conversation on intellectual property with Bryan Wheelock and Joe Walsh from Harness IP. Join us as we explore fascinating case studies, learning from both the successes and challenges faced by businesses in safeguarding their identities. From the nuances of trademark usage to the pitfalls of overlooking comprehensive searches, we uncover the strategies that can make or break your intellectual property journey. If you're a midsize company navigating the IP landscape or an entrepreneur looking to safeguard your brand, this episode provides practical guidance and actionable insights.Harness IP is a full-service IP firm and a member of the National Center for the Middle Market. With more than 100 lawyers and IP professionals, they cover the full gamut of IP law while maintaining a deep knowledge of specific practice areas to deliver quick, effective solutions to your most complicated IP problems.