Trading Personal Data For Services

New business models have emerged with the Internet and many of them are part of what is referred to as the personal information economy. An important aspect of this is that consumers can give away personal information in return for services. How will consumers react to the growing trend of sharing information online, where many companies try to monetize this information? Sebastian Barros from Ericsson Malaysia talks about Trading Personal Data For Services. See omnystudio.com/listener for privacy information.