Tradition Vs Innovation with McDonald's Arvind R P

How well is your brand balancing tradition and innovation?  Move too fast and you might leave people behind; move too slow and your brand will fall behind.   Meet Arvind R P, Chief Marketing Officer, McDonald's India (W&S), a marketer with a unique perspective managing global brands in the Indian market. Discover how he's making McDonald's relevant for millions of people across the country.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au