Traditional Creative Agencies vs Frontier Agency feat. Bianca Dordea (Global Client Lead, AKQA)

What do you actually say when someone asks what AKQA does? That's the question Episode 31 opens with, and Bianca Dordea, Global Client Lead at AKQA, answers it. Before AKQA, Bianca was CEO of DDB Berlin, and before that, EVP Client Service Director at Energy BBDO in Chicago. Her career spans three very different definitions of what an agency is supposed to be: a traditional creative shop, a full-service network office, and now a business that refuses to call itself either. 📺 Why AKQA calls itself a "frontier agency" and rejects the labels of creative agency, consultancy, and design firm 📺 The real story behind AKQA's founding relationship with Nike, and what being "embedded in a client's business" actually looks like day to day 📺 How WPP's OpenX model works for Coca-Cola, and whether capability-based (not geography-based) teams are genuinely more efficient 📺 Why AKQA is moving away from slide-deck pitches toward working MVPs and live demos 📺 The exact type of client AKQA works best with, and the type that should never walk through its doors 📺 Whether Accenture Song, Deloitte Digital, and McKinsey Design are a real threat to agencies, or whether culture is the one thing that can't be acquired 📺 What happens to agency pricing once Gen AI commoditises execution The Indian AdGeek streams on all podcast apps. Host: Vishal Mehra – @vishal1mehra on X