Traditional Indian sweets with a modern twist Arshya Aggarwal

If there’s a stereotype surrounding Indian sweets, Nihira, a company founded by the duo Arshya and Subha Aggarwal, is breaking it. The contemporary Indian brand is giving celebrations a new hallmark with sweets that aren’t just delectable but also stylish.It all started in 2017 when Arshya and Subha wanted to create something unfamiliar while creating a broader platform for Indian sweets­—all while maintaining the brand’s authenticity, aesthetic appeal and familiarity with Indian taste. Hear Arshiya talk about the process, the idea and the inspiration to lead such a wonderful venture with her mother, Subha.Apple Podcasts: https://buff.ly/2Vf8vv8⠀Spotify: https://buff.ly/2Vf8uHA⠀Google Podcasts:https://buff.ly/2Vds6LX⠀...-Original music credit: Rish Sharma.His music is available on Spotify, Apple Music, YouTube and other streaming platforms.  -Audio post production at HNM Studios New Delhi India.-October2019 voicesandmore Pte Ltd All rights reserved- text source https://elle.in/article/nihira-fusion-desserts/  Hosted on Acast. See acast.com/privacy for more information.