Traditional Media Coverage: Why it shouldn’t be overlooked in the social media era

Amy Doary, Founder & CEO of ADPR, a leading PR Agency in Toronto, Canada joins Enterprise Radio. Amy is also the founder and acting professor of an online course she developed called Publicity 101: How to get your small business noticed.Listen to host Eric Dye & guest Amy Doary discuss the following:Talk to me about why publicity is key to small business success?Why aren’t entrepreneurs turning to traditional media as much as they used to?Other than credibility, what are some other advantages of small businesses using media coverage?You offer an online course that can help business owners with all this. In a nutshell, what is Publicity 101?Why is Publicity 101 the right tool to help entrepreneurs take their business to the next level?Amy Doary is a Celebrity Publicist turned Entrepreneur and PR Consultant with more than 15 years managing, creating and strategizing PR campaigns for major brands, organizations, small businesses, public figures, and TV networks.From two Olympic Games and WWE to Canada’s Drag Race and MuchMusic Video Awards… Amy has done it all. She’s even had “a moment” with Prince Harry, was doted on by Jason Momoa, and yes, she can confirm The Rolling Stones’ Keith Richards is as cool as you think he is. Amy also devotes a lot of time to meaningful activism, lending her resources and voice to causes close to her heart, like Autism Awareness, Cervical Cancer Research and various social injustices.After a decade in corporate PR, Amy launched ADPR, one of Toronto’s leading PR agencies, specializing in entertainment and event publicity, giving her the power to work on the projects she feels most passionate about.7 years in, Amy has successfully built a trusted brand and cultivated an impressive client roster, proving to be highly sought after. She’s also created and developed, Publicity 101: How to get your small business noticed, an online, self-paced course with 10 modules about publicity and PR, including key messaging, pitching, developing newsworthy angles and non-traditional brand building opportunities. Amy designed this course for small business owners and entrepreneurs who want to make the most of traditional media for less.Website: https://adpr.caSocial Media Links:Instagram: https://instagram.com/adoaryLinkedin: https://linkedin.com/in/amy-doaryPeople also listened to this: Creating Global Standards in Digital Visual Branding and Communications