Traditional Toy Stores Losing Share to Grocery Stores

Traditional toy stores are on the decline worldwide, facing competition from toy sales in grocery retailing. The convenience of buying toys while grocery shopping is enticing to parents, and grocery stores have the benefit of offering cheaper products as well. However, there are some manufacturers pulling their products from grocery stores because of less than profitable margins and if this trend continues globally, there may be a revival in traditional toy stores.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.