Tradition's tricky digital rebirth - Round Table China

What this episode covers

Forget dusty storefronts. China's oldest brands are now crashing livestreams and racking up billions of views, making the "old-timers" cool again. But beneath the hype lies a brutal scramble for digital talent, a constant battle with the algorithm, and one lingering question about whether the magic survives when heritage chases trends. / Heart to Heart - please send your audio questions to [email protected] (17:17). On the show: Steve, Fei Fei & Yushan

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Frequently Asked Questions

How long is this episode of Round Table China?

This episode is 23 minutes long.

When was this Round Table China episode published?

This episode was published on March 4, 2026.

What is this episode about?

Forget dusty storefronts. China's oldest brands are now crashing livestreams and racking up billions of views, making the "old-timers" cool again. But beneath the hype lies a brutal scramble for digital talent, a constant battle with the algorithm,...

Can I download this Round Table China episode?

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