Traffic Is The New Oil ft. Rezono CEO Nilufar Usupova

Paid social can change overnight.Accounts get flagged without warning. Platform policies shift. A creative that crushes on Meta can completely die on TikTok or Snapchat.Live from Affiliate World Budapest, The LFG Show sits down with Nilufar Usupova, CEO of Rezono, to break down what media buyers, agencies, and advertisers must do to stay compliant, protect their accounts, and continue scaling in an unpredictable performance marketing industry.Nilufar shares what it takes to launch and grow a performance marketing agency with credibility—from building legitimate platform partnerships and developing strong operational systems to creating a team that understands the unique differences between every advertising channel.In this episode, we discuss:🔥 Why agency ad accounts may receive stronger reputation signals🔥 How account history and credibility can impact stability🔥 Why diversification across Meta, TikTok, and Snapchat is essential🔥 TikTok pre-approvals and what they actually protect you from🔥 Advertising in restricted and newly opened verticals🔥 Opportunities in licensed iGaming🔥 Snapchat tracking, attribution, and pixel setup🔥 Why some advertisers incorrectly assume Snapchat does not work🔥 Leadership under pressure🔥 The Women in Affiliate Marketing panel🔥 Why asking for help can become a competitive advantageNilufar also explains why a one-size-fits-all media buying strategy does not work. Every platform has different users, policies, tracking requirements, creative styles, and enforcement systems. The teams that understand those differences are the teams positioned to scale.When margins are tight and competition is high, better technology, stronger partnerships, cleaner attribution, and platform diversification can make all the difference.Whether you are a media buyer, affiliate, advertiser, agency owner, or performance marketing professional, this conversation is packed with practical insights you can apply to your campaigns.Let us know in the comments: Which advertising platform are you trying to scale next?Subscribe to The LFG Show for more conversations with the leaders shaping affiliate marketing, lead generation, media buying, and performance advertising.🔥 SPONSORED BY 🔥I SELL FOR YOUTurn more customers into long-term revenue with I Sell For You.I Sell For You helps brands recover revenue and increase customer lifetime value through professionally managed outbound sales campaigns. Their team connects with customers after the initial purchase to create additional revenue through personalized upsells, cross-sells, reorders, subscriptions, and other relevant offers.Instead of letting valuable customer relationships end at checkout, I Sell For You helps businesses monetize their existing customer base while creating a professional experience that protects the brand. Their performance-based model means they earn when they generate recovered revenue for their partners.Find out how much additional revenue could already be sitting inside your customer database:isellforyou.com/lfgRINGBARingba is the intelligent call-tracking, attribution, and routing platform built for performance marketers, media buyers, agencies, call centers, and pay-per-call networks.Ringba gives businesses the technology to track every inbound call, identify which campaigns and traffic sources are generating results, and dynamically route callers to the right buyers or destinations in real time.With advanced call attribution, automated routing, real-time reporting, partner management, IVR technology, caller data enrichment, Ring Trees, white-label capabilities, and powerful integrations, Ringba provides the infrastructure needed to manage and scale a serious call-driven business.Stop guessing where your calls are coming from. Get the data, control, and technology you need to optimize performance and maximize the value of every caller:ringba.com