Traffic Times Conversion Equals Customers With Irwin Hau

Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes. • traffic times conversion rate equals customers as the core lens for SEO and CRO • treating an agency website as proof of competence and a trust signal • the “practice what you preach” mistake that costs agencies better clients • the reality of wearing every hat and why teams and cash flow matter • productizing a service into SaaS by solving our own lead generation problem • fixing the “blocked toilet” problem before buying more traffic • answering four questions fast: who you are, what you do, why choose you, how to contact you • using dynamic messaging by time, intent, and customer situation to lift conversions • adding specials, testimonials, video, and clear calls to action without clutter • building attribution with codes and tracking to learn what really drives leads • scaling SaaS with proof first, then outbound, ads, and partner channels • narrowing the ICP to high-traffic, lead-driven, high-value businesses • using design and presuasion to match the buyer you want • simplifying pages like a movie teaser so skimmers become readers • watching AI search emerge as a new visibility layer on top of SEO Guest Contact Information: Website: irwinhau.comLinkedIn: au.linkedin.com/in/irwinhauInstagram: instagram.com/haudoyoudoMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show