Trailblazer Jamie Romano Hillegas on Exhibitor Appreciation at Fresh Summit - TSI10.11

Fresh Summit, produced by the Produce Marketing Association (PMA), has some pretty amazing exhibitor loyalty – some companies have been exhibiting there for more than 50 years! So in this Trailblazer episode, we go behind the scenes with Jamie Romano Hillegas, PMA’s director of trade shows, to discover some things they’re doing that turn exhibitors into fans, including: Providing tools for new exhibitors to network and learn the ropes Using an Exhibitor Advisory Committee to create advocates and a sense of ownership in the show Creating tiered benefits for long-term exhibitors Offering an interactive contest as a sponsorship opportunity Giving back to the