Trailblazer The Power of Business as the Greatest Platform for Change Marc Benioff and Monica Langley

In this guide, we’ll discuss the principled business model and how integral it is to Salesforce’s operations. We’ll also explore the reasons principled business matters to Benioff—and why it should matter to you—as well as some of the concrete actions Salesforce takes to put its principles into practice. In our commentary, we’ll provide more context about Salesforce’s history, describe how Salesforce’s business model relates to other business models, and share tips from other experts on corporate governance and leadership.