Trailblazer Tom Pellet on Rebranding the AAFP Conference & Trade Show - TSI10.5

Today’s Trailblazer guest takes us behind the scenes to discover how one medical association is boldly reinventing their conference and trade show, transitioning from a medical education event to a total brand experience. In this interview, Tom Pellet shares some key points the American Academy of Family Physicians (AAFP) has learned so far in the process of rebranding their largest annual event, including: Why it’s important to understand various audience personas The number one thing you must do before beginning the rebranding process How to tie education back to what’s available on the show floor so attendees can create a customized experience Click