Trailer | Inside EA Games: Music Licensing

This is Season 11 of the Ultimate Sync Sessions, hosted by Ultimate Sync Access CEO, Amelia McCloskey. In this season, Amelia is joined by Lori Cromwell-Charron, Head of Music Licensing at EA Games (guest details based on the provided scripts) for a deep dive into how music is licensed, curated, and deployed across some of the world’s most iconic video game titles. Across four episodes, the season explores the realities of music licensing at scale, from clearing hundreds of tracks per game, navigating complex global rights, and working with both major labels and independent artists, to crafting high-impact trailer campaigns and soundtracks that shape player experience and culture. Season 11 offers essential insight for artists, labels, publishers, composers, and sync professionals looking to understand how the gaming industry approaches music, creatively, legally, and strategically. EA is a leading game publisher behind franchises like FIFA, Madden NFL, UFC, and Need for Speed, with Lori leading music licensing and trailer music across EA titles, drawing on experience from Ubisoft and VP Records.