"TrailQuest" To Spread MTB Use, Encourage Return Visits, Create Competition

The in-app add-on encourages mountain bike riders to explore all 750 miles of Gunnison County singletrack. TrailQuest is part of the Gunnison-Crested Butte Tourism Association's "CBGTrails" app. The idea is to introduce riders to new areas and trails, spread the use away from the few very popular trails, and to encourage return visits by offering prizes at certain milestones.