Transcend podcast episode 5 - August 20, 2009

'Cupping' is the coffee industry term for a professionally scored tasting to determine quality in coffee. It's what we do a minimum of four times a week to make sure we're only offering the very best quality coffee. In podcast episode five, Poul gives you a walkthrough of one of our regular cuppings, and tells you how—and more importantly—why we do it.