Transform your business in the age of AI | Business Influencers - 234

In today’s business landscape, sustainability claims are under more scrutiny than ever. Companies are facing fines, investigations, and reputational damage for messaging that fails to meet regulatory standards.In this episode of Business Influencers, Helen, founder of HN Communications, shares her journey from UK Parliament and corporate roles at Virgin Atlantic and Nissan to building a B Corp-certified sustainability communications consultancy.Working with global brands such as Bosch, Heineken, Asahi, Nissan, and Aston Martin, Helen brings deep expertise in navigating the complex regulatory landscape around sustainability.She also introduces Zena, an AI-powered pre-publication governance platform that helps organizations validate their sustainability content against key frameworks like the Green Claims Code, EU Green Claims Directive, CSRD, and ASA guidelines before it goes public.This episode offers valuable insights for business leaders, marketers, and sustainability professionals looking to communicate responsibly, build trust, and stay ahead in an evolving regulatory environment.Tune in to learn how to turn sustainability from a risk into a competitive advantage.Expert: Helen Neal (https://www.linkedin.com/in/helen-neal-02261129/)Host: Chris Salem (https://www.linkedin.com/in/christophersalem/)Sound: Mahesh R.Producer: Archita Puranik