Transformação Digital CBN #125 - Estratégias de gamificação para a força de vendas

from Transformação Digital - Samuel Leite · host Samuel Leite

O termo "gamificação" ou "gamification" foi cunhado em 2002, mas começou a ser amplamente usado pelo mundo somente a partir de 2010 incorporando o sistema de recompensas dos videogames no mundo real, para ajudar a atingir objetivos, ou até mudar hábitos tanto para saúde mental, aprender novos idiomas, auxiliar em novas tecnologias e até treinar e motivar equipes corporativas para diversos objetivos. No episódio de hoje convidamos Felipe dos Santos, que é CEO e fundador da Play2Sell para falar sobre os benefícios da gamificação em empresas e quais as estratégias mais usadas voltadas para forças de vendas.

Episode metadata supplied by the publisher feed · Published Aug 23, 2021

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Transformação Digital CBN #125 - Estratégias de gamificação para a força de vendas

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