Transformação Digital CBN #135 - Estratégias para varejo na Black Friday em meio à crise

from Transformação Digital - Samuel Leite · host Samuel Leite

Segundo o relatório da Neotrust/Compre&Confie, a Black Friday e Cyber Monday do último ano tiveram um crescimento de 27,7%, em comparação com 2019, e faturaram R$ 7,72 bilhões devido ao aumento no volume das compras e também do ticket médio. Faltando somente quatro semanas para a próxima Black Friday, os varejos já estão se preparando para a demanda de 2021. E, para falar sobre estratégias para o varejo driblar a crise econômica e satisfazer os clientes na Black Friday, convidamos Aldan Neto, que é fundador e CEO do Canal Business Way, que é uma aceleradora de resultados e performance para o varejo nacional.

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Transformação Digital CBN #135 - Estratégias para varejo na Black Friday em meio à crise

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