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Transformación digital y omnicanalidad: el éxito de Leroy Merlin en redes sociales, con Vanesa Castro [334]

EPISODE · Dec 2, 2024 · 1H 4M

Transformación digital y omnicanalidad: el éxito de Leroy Merlin en redes sociales, con Vanesa Castro [334]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

En este episodio, hablamos con Vanesa Castro, Head of Social Media de Leroy Merlin y ganadora del premio a las Mejores Estrategias de Redes Sociales en los eCommerce Awards. Vanesa nos comparte su trayectoria en sectores como entretenimiento, moda y retail, y nos revela cómo la curiosidad ha sido clave en su éxito profesional. Descubre cómo Leroy Merlin ha liderado la transformación omnicanal, integrando lo físico y lo digital en su estrategia de social media, y aprende sobre los retos y oportunidades de crear contenido relevante en un mundo tan cambiante. Un episodio imprescindible para quienes buscan inspiración en marketing y redes sociales. Enlaces de interés: Enlaces de interés: [Beloved sponsor] Prueba gratis la plataforma de la verdadera omnicanalidad de Wapping: ⁠https://bit.ly/wappingweb⁠ Vente al NEXT Digital Trends: https://marketing4ecommerce.net/next/digital-trends-storm/

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Transformación digital y omnicanalidad: el éxito de Leroy Merlin en redes sociales, con Vanesa Castro [334]

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