Transformation as Strategy: CES 2026: Beyond the Show Floor — What Executives Are Really Talking About

CES 2026 may have dazzled less on the show floor, but behind the scenes, it delivered something far more important: clarity. In this episode, Roland Berger’s Stephan Keese and Philipp Leutiger unpack the real story of this year’s CES — a dramatic shift from flashy, futuristic prototypes to grounded conversations on AI, robotics, autonomous systems, and the volatile global business landscape. They reveal why transformation now depends on smaller, self‑funded innovation cycles, how executives are using AI to build flexibility and transparency, and what companies must do to turn global uncertainty into competitive advantage. If you want to understand where technology and strategy are truly heading in 2026, this conversation is essential listening.