Transformation Stories: Branding with Purpose

What this episode covers

Every marketing campaign needs reach, but how can a company create not one but two different campaigns that reach an audience and drive social change? In today’s conversation, we again sit down with P&G’s Helene Graffner to discuss it in great detail. This 43-minute podcast dives deep into the lightning striking twice, with a second campaign making a crucial social impact on tackling bullying amongst Gen Zers with Head & Shoulders. Listen to learn more and read the full case on our website: https://bit.ly/3uTlHqm

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Frequently Asked Questions

How long is this episode of Valtech Café?

This episode is 43 minutes long.

When was this Valtech Café episode published?

This episode was published on December 14, 2022.

What is this episode about?

Every marketing campaign needs reach, but how can a company create not one but two different campaigns that reach an audience and drive social change? In today’s conversation, we again sit down with P&G’s Helene Graffner to discuss it in great...

Can I download this Valtech Café episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.