Transformation Stories: Customer Experience: The new banking imperative

In the last few years, new digital technologies have been revolutionizing the finance sector, allowing businesses to zero in on potential new revenue sources. As a result, innovative fintech trends are accelerating digital innovation in banking while challenging traditional banks to remain competitive at the same time. With the war in Ukraine and the possibility of global recession, the future of banking depends on finding a way to adapt to the new normal.  In today’s podcast, we are pleased to have Bertrand Marsault, Head of Client Strategy and Customer Experience at The National Bank of Canada, and Catherine Gauthier, Lead Customer Experience at Valtech, to discuss why delivering enhanced customer experience in banking will help enterprises stay ahead of the digital curve as the industry moves forward.