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Transformation Stories: Enabling Freedom episode artwork

EPISODE · Dec 10, 2021 · 27 MIN

Transformation Stories: Enabling Freedom

from Valtech Café · host Valtech Café

80% of Scandinavians say that they like to use a condom when they have sex with someone new. Only 50% make it happen. That’s the very unique challenge that Anette Otterström, Communication & Brand Manager Nordic at RFSU AB and Frida Karlsson, Business Director at Valtech_Radon set out to remedy. In fact, they set out to close what would become known as the condom gap. Together we’ll uncover the details of one of the most memorable pieces of marketing from the last couple of years.

Episode metadata supplied by the publisher feed · Published Dec 10, 2021

What this episode covers

80% of Scandinavians say that they like to use a condom when they have sex with someone new. Only 50% make it happen. That’s the very unique challenge that Anette Otterström, Communication & Brand Manager Nordic at RFSU AB and Frida Karlsson, Business Director at Valtech_Radon set out to remedy. In fact, they set out to close what would become known as the condom gap. Together we’ll uncover the details of one of the most memorable pieces of marketing from the last couple of years.

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Transformation Stories: Enabling Freedom

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Frequently Asked Questions

How long is this episode of Valtech Café?

This episode is 27 minutes long.

When was this Valtech Café episode published?

This episode was published on December 10, 2021.

What is this episode about?

80% of Scandinavians say that they like to use a condom when they have sex with someone new. Only 50% make it happen. That’s the very unique challenge that Anette Otterström, Communication & Brand Manager Nordic at RFSU AB and Frida Karlsson,...

Can I download this Valtech Café episode?

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