Transformation Stories: The Power of Change

How do you balance the power of influence with the risk of change? That was the question faced by P&G haircare brand Pantene when they realized their marketing heritage, made up of bouncy blow dries and perfect smiles, no longer resonated with their audience’s needs and wants. In today’s 43-minute conversation, we are joined by P&G’s Brand and Communications Director Helene Graffner, and Bernadette Hutson, Account Director at Valtech Radon, to talk about the challenges and opportunities of developing a successful inclusive and diverse campaign that drives social change on an often neglected community. Listen to learn more and read the entire case on our website: https://bit.ly/3Ytdl6x.