Transformation Stories: The Social Revolution

This interview explores an unlikely catalyst for transformation within a traditional brand. Brands in the aerospace industry are not typically known for showing humanity in their digital marketing efforts, especially on social media channels, but Pratt & Whitney have been doing just that! Building more personality and expert-led conversations into their social marketing efforts, while empowering more of their people to connect directly with their customers. Streamlining their diverse social channels and global digital assets, while bringing more iterative and measurable insights to their digital marketing strategies, this is supercharged marketing! In this episode, we're joined by Christina Polaski, Senior Manager, Digital Platforms and Social Media at Pratt & Whitney.