Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John's University (NYC), CEO of IMC Institute

from Customer First Thinking · host Stephen Shaw

Every transformative era in the evolution of marketing has been triggered by a dramatic shift in people's media habits. Now marketing has entered a new phase of evolution, according to Professor V. Kumar, only this time the catalyst for change is the desire of customers for more meaningful engagement.

Episode metadata supplied by the publisher feed · Published Jul 26, 2022

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Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John's University (NYC), CEO of IMC Institute

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