Transforming Architectures and Projecting Joy with Emma López Hechem (EP39)

How can art be transformative and joyful? Today on the podcast, projection mapping artist  Emma López Hechem shares how she and her partner at Ava Animation & Visual Arts create magical moments in time and space that transport us to a world of colours, imagination, and childlike innocence. Of course, as we get to know Emma’s craft and work, we are also going to dive into her career journey. Emma’s trajectory has been anything but linear. Twice she uprooted her practice and migrated to a completely new landscape. One can say she has indeed honed in the very art of reinventing her creative career. As she spreads joy in her work, she embraces a growth mindset and optimistic outlook to keep going and keep creating. Get ready to be inspired ✨Key Highlights: 00:02 Introduction to the episode03:51 Meet Emma Lopez Hechem04:30 How projection mapping transforms spaces10:19 joy and artistic creation16:38 Navigating migration experiences 25:50 Creating connections and networking 26:31 How to stay motivated31:59 Emma's advice for othersThis episode is also available on Youtube. Watch it here:https://youtu.be/SV4S8qMl_WYAbout Emma: Emma López Hechem is the Creative Director and partner at AVA Animation & Visual Arts, a design studio specializing in large-scale digital art and animation. Together with partner Pedro Narvaez, Emma pioneered the field of architectural projection mapping for live events. Her installations have been shown in more than a dozen countries and have won awards such as the Amsterdam Light Festival International Mapping Competition. During the pandemic, she partnered with the City of Toronto to create public art initiatives that provided paid work for local artists. She has also led workshops to teach projection mapping.Connect with Emma: Website: www.avainmotion.comInstagram: https://www.instagram.com/avainmotion/About BettyBetty Xie is a creative and a career coach for creative. Her 1:1 coaching program has helped photographers, filmmakers, visual artists, arts leaders, and arts consultants to design and implement intentional growth in their practice so that they can make their art and make happier money. Book a free consultant call today here: https://app.practice.do/me/betty-xie/book/fundraising-discovery-call*FREE Resource* Discover your creative career archetype today: https://www.xiebetty.com/quizFollow me on Instagram @bettyxcoach for more resources and my behind-the-scenes story working as a creative and a coach for creatives. The Everyday Talent Podcast is produced by Betty Xie and Benice Detoon.