Transforming Brand Identity | Myreine Massih | The Marketing Bytes S02E03

We're live with Episode 3 of The Marketing Bytes with Myreine Abdel Massih! Season 2 is spotlighting Women in Marketing, and this conversation is one you don't want to miss. Myreine Abdel Massih has built her career across consulting, fashion, beauty, and luxury jewelry — from Deloitte to Damas — and in this episode, she gets into what it really takes to lead brand transformation that actually means something.   She breaks down the difference between surface-led adaptation and cultural relevance that is truly rooted in meaning. From rebranding Faces across nine GCC countries to driving digital and creative transformation at Damas Jewelry, she shares what it takes to honor a brand's legacy without being held hostage by it.   The conversation also goes deep into the human side of change — building internal believers, navigating the messy middle of transformation, and why winning the heart of the consumer will always outlast winning their attention. Honest, strategic, and deeply grounded in the realities of marketing in the Middle East.   Plug in. Power up. Press play.