Transforming brand perception with ŠKODA UK

Episode 5 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "Transforming brand perception with ŠKODA UK" was published on January 18, 2023 and runs 25 minutes.

January 18, 2023 ·25m · B2B Marketing Needs Don Draper

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Episode Description

Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.

Using creativity and self-deprecating humour, Kirsten has helped transform the brand into an incredible success story and has elevated the ŠKODA brand.

We discuss:

How Skoda used marketing to refresh brand perception
Utilising the power of creativity to engage a greater audience
How Skoda is utilising emotional marketing today
Why there is a lack of creativity within the automotive industry

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