Transforming Brands for Future Success | Jim Heininger, Founder & Principal, The Rebranding Experts

In this episode ofThe Brand Called You, Jim Heininger, the founder of Rebranding Experts, shares his extensive experience and insights into rebranding, highlighting how it acts as a strategic growth accelerator. From defining rebranding beyond just marketing to the roles of leadership and employees, Jim discusses why businesses must embrace change for future success. He also dives into real-life examples, such as Jaguar’s bold rebranding decision, and how companies can avoid common mistakes.00:35- About Jim HeiningerJim is the founder and principal of the Rebranding Experts.He is a growth communicator, a change architect, and a rebranding evangelist.