Transforming Credit Union Relevance and Culture in a Digital Age With Tansley Stearns

Tansley Stearns is the President and CEO of orsa credit union, a member-owned financial institution dedicated to delivering innovative, community-focused banking services across Michigan. Under Tansley's leadership, orsa credit union has been recognized by Forbes as a Best-in-State Credit Union, and she is known for driving transformative growth and purpose-led culture initiatives across the organization, which serves tens of thousands of members. With over 25 years of experience in the credit union industry, Tansley is passionate about fostering belonging, authenticity, and bold innovation while navigating the evolving landscape of financial services. About the Episode As the financial services landscape continues to evolve, credit unions must adapt to stay relevant and impactful. This episode dives into how credit unions can maintain their competitive edge in a digital-first world. Tyler Lane hosts Tansley Stearns, President and CEO of orsa credit union, as they explore the importance of aligning brand, digital experience, and member engagement strategies. Tansley shares her insights on leadership, cultural transformation, and how innovation with purpose can drive sustainable growth, all while navigating a highly regulated industry.