Transforming Dealership Service with Real-Time Communication and Sales Training Insights

Kaylee Felio sits down at the Fuel the Future FixedOps Summit with Roger Gutierrez from Biggers Auto Group to dig into what it takes to run a growth-focused dealership—and why fixing the foundation in service and parts is more critical than ever. From smarter scheduling and AI to sharper sales skills for the parts team, this episode is packed with practical advice and gritty optimism for every parts and fixed ops leader.Roger reveals what it’s like to step away from the grind and immerse himself in innovation, lessons learned on managing people and process, and the powerful impact of clear communication—both with teams and customers. If you’re ready to turn inventory faster, give your managers better tools, and make every hour in the department count, this conversation is for you.--------------------------------------------TakeawaysInvest in Sales Training for Parts Teams: Equip your parts staff to sell complete jobs, not just parts, to strengthen reputation and customer satisfaction.Fix the Foundation With Process and Communication: Tighten up scheduling and status update processes—these “basics” keep customers happy and teams accountable.Face Weaknesses for Lasting Growth: Embracing vendor solutions or new technologies can be uncomfortable, but honest feedback and visibility are crucial for improvement.Chapters00:00 Learning about AI and data management06:07 Importance of knowledgeable parts staffWebsite: https://www.partsedge.com/profilequizKaylee FelioLinkedIn: https://www.linkedin.com/in/kayleefelioWebsite: https://www.partsedge.com