Transforming Event ROI Through Real-Time Data Capture with Surendra Patel

As Director of Operations at Gather, Surendra leads the strategic and operational transformation of our agentic martech platform, helping businesses turn event interactions into clean, actionable data that drives real ROI. Gather uses OCR (Optical Character Recognition) to capture attendee and client information in real time, syncing it seamlessly into CRM systems like Salesforce. My focus is on embedding automation into every layer of the business, from product to process, to improve how companies capture, use, and act on customer data.With 20+ years of experience across industrial automation, cybersecurity, and data systems, Surendra has built andscaled businesses on both sides of the Atlantic. He specializes in identifying inefficiencies, implementing tech-powered solutions, and modernizing operations to support rapid growth. At Gather, Surendra has helped clients (including several in the automotive and manufacturing sectors) streamline lead capture workflows, reduce manual data entry, and gain faster insights into customer behavior, turning event spend into measurable pipeline impact.