Transforming Fitness: Devon Gonzales on Strive 11, Franchising, and Gamifying Workouts

Richard Walsh is joined by Devon Gonzales to explore his journey from personal trainer to a six-figure business owner with Strive 11. They discuss the limitations of standard training certifications and the importance of building a strong referral system. Devon shares the evolution of the Strive 11 business model, emphasizing client feedback and industry differentiation. The conversation covers future franchise plans, core values, and the vetting process for potential franchisees. They highlight the importance of balancing systems and people management, creating vibrant gym environments, and gamifying fitness. Richard and Devon conclude with insights on entrepreneurship and the Strive 11 community.